Getting Started
–About.com: Eight Basic Steps to Marketing Your Nonprofit Organization
–Fenton: Social Change Communications
–Forbes: Content Marketing and Nonprofits
–Foundation Center: A Guide to Public Relations for Nonprofit Organizations
–Getting Attention: Nonprofit Marketing Plan Template
–Hubspot: How to Create a Holiday Marketing Campaign
–MNN 411 Article: Hire Out or Invest Within?
–MNN 411 Article: Who’s Your Brand Champion?
–Network for Good: Organizing Your Nonprofit Marketing Plan
–Nonprofit Hub: How to Create Your Initial Nonprofit Marketing Plan
–Nonprofit Marketing Guide: 5 Goals for a Nonprofit Content Marketing Strategy
–Selfish Giving: Consultation, Blog and Publications
Annual Reports
–Yearly: A Tool for Building Online Reports Online
–Chronicle of Philanthropy: Online Annual Reports- A Sampling
–National Council of Nonprofits (NCN): Nonprofit Annual Reports
–Network for Good: Top Five Questions about Nonprofit Annual Reports
Communicating to the Media
–About.com: How to Pitch a Nonprofit Story to the Media
–Cause Vox: 8 Principles for Writing a Nonprofit Press Release
–Hubspot: How to Write a Press Release
–Inc.: How to Write a Press Release
–TSNE MissionWorks: Winning Media Coverage for the Work You Do
–TSNE MissionWorks: Writing a Pitch to the Media
Crisis Communication
–Nonprofit Marketing Guide: Nonprofit Crisis Communications 101: Shorten the News Cycle
–Nonprofit Risk Management Center: Crisis Communications
Design
–Hubspot: 29 Free Online Design Tools for Creating Stunning Visual Content
–MNN 411 Article: How to Get the Photos You Need
–Nonprofit Tech for Good: 111 Low-Cost or Free Online Tools for Nonprofits
–Techsoup: A Few Good Online Survey Tools for Your Nonprofit
Mass Communications
–About.com: How to Keep Donors Engaged with a Donor Newsletter
–Communications Best Practices During the COVID-19 Pandemic
–Network for Good: Bring Your e-Newsletter from Snoring to Soaring
–Nonprofit Expert: Nonprofit Newsletter Basics
–USPS: Business Mail 101 Permits and Postage
Online Branding & Social Media
–About.com: 12 Social Media Tips for Nonprofits
–Expertise: 5 Steps to Master Small Business Social Media
–Network for Good: 10 Tips to Improve Your Nonprofit Website
–Wired Impact: 10 Well Designed Responsive Nonprofit Websites
–Socialbrite: Should You Start a Blog for Your Nonprofit
Presenting & Public Speaking
–Hubspot: 7 Little Known PowerPoint Tricks You’ll Wish You Knew Sooner
Storytelling
–GiveGab’s Storytelling template
–Nonprofit Hub: 7 Tips for Sharing Stories About Your Work
For those seeking information on fundraising communications, see our Development Resources page.
Looking for some pros to help with marketing, design, website creation, or PR? Check out our business directory. If you have a resource or tool you think might be a good fit for this or any of our resource pages, you can submit it here.
These Resource Pages contain external links. The Massachusetts Nonprofit Network is not responsible for the privacy policies or content of these links. MNN does not endorse the products or services provided by these links.
